Conservative by choice ........

Republican by default.


The procedure the media uses to provide coverage of Obama is out of the same playbook the media used to make Bill Clinton popular and Bush unpopular. For Obama and Clinton the procedure is to emphasis the positive, provide daily reports of the accomplishments (no matter how small), over look or cover up his lies and contradictions, and downplay or under report mistakes, incompetence, and corruption.

For Bush, Sara Palin,  and Joe the Plummer the procedure was the opposite. Attack and criticize all accomplishments, overemphasize mistakes (no matter how small), over report every remote connection to corruption and incompetence, allow lies to be repeated until people think they are true,  and use awkward moments and pictures to make them look stupid.

Manipulation of the Effective-Frequency Levels

High Effective-Frequency Level of Reporting

This is one of the primary tools the media uses to shape and mold public opinion and elections. The media is well aware of the concept of "effective frequency" which, in advertising, is the number of times a person must be exposed to a message before the person will remember the message and be motivated to "buy" the product.  Therefore, the media "hypes" sells or promotes the story or opinion that promotes their political agenda much like the Super bowl game at a high Effective Frequency level in order to increase public awareness and satiate the America voter with information that supports or promotes the media's political agenda. 


Low Effective-Frequency Level Reporting

Under reporting of the information to the public in order to not reach the level of "effective frequency" needed for public awareness, outrage, and action. In other words the media is lying to the American people by omission. A lie of omission is a method of deception that uses the technique of simply remaining silent when speaking the truth would significantly alter the other person's capacity to make an informed decision.  That is, while the MSM  may report the information, it is not reported at the effective frequency level needed for public awareness, outrage, and action.

For example,the comparison chart below makes a comparson between the New York Times, our national newspaper of record, coverage of Benghazi, President Obama's scandel and Varerie Plame, President Bush's scandel.

It is also important to note that Valerie Plame career as a CIA operative was widely known within the capital’s cocktail circles.  In fact,  Robert Novak only publicized her occupation  because he was entirely unaware that some people still didn’t know about it.  But none of that mattered when the MSM saw an opportunity to promote their political agenda to discredit George Bush with a manufactured scandal.



Benghazi-gate vs. Valerie Plame