The procedure the media uses to provide coverage of Obama is out of the same playbook the media used to make Bill Clinton popular and Bush unpopular. For Obama and Clinton the procedure is to emphasis the positive, provide daily reports of the accomplishments (no matter how small), over look or cover up his lies and contradictions, and downplay or under report mistakes, incompetence, and corruption.
For Bush, Sara Palin, and Joe the Plummer the procedure was the opposite. Attack and criticize all accomplishments, overemphasize mistakes (no matter how small), over report every remote connection to corruption and incompetence, allow lies to be repeated until people think they are true, and use awkward moments and pictures to make them look stupid.
of the Effective-Frequency Levels